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| Strategic planning for General motors | |
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The following are the objectives for the strategic planning of General Motors Company: To have a better and successful business segment in the world auto market within a period of 5 years, to ensure that there is a high level of awareness of the presence of this particular company in the auto market by using effective planning strategies, to put in place a wide range of marketing strategies available in the auto market including e-commerce strategies to ensure that there is overall growth of the company in the market, to acquire about 40 percent of the market segment within period of 5 years. Mission and vision GM is one of the respected auto companies in the world. It has a variety of products that ensure that the company is fairing well in the market. The company's head quarters is located in Tokyo Japan and looks forward to establishing an outlet in every country of the world. Purpose of the study The purpose of this research is: To determine the prosperity of the GM in the auto market To determine the planning strategies used by the GM company To determine the strengths and weaknesses of the GM |
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